how to improve marketing strategy

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Most business owners understand the importance of being online - But very few know effective online marketing techniques and they struggle to get results If you blindly leap in to online marketing you could just be finding another black hole for your money to disappear into. Most businesses with a website will tell you they get customers from their website, but what they don’t appreciate is that  those customers probably would have come to them anyway. Regardless of how well their website is designed, it is probably only being found by people looking specifically for that product or service. Usually when we conduct an analysis of the search engine results for a business, we find them ranking only in keywords that contain their specific business or product name. In other words, their website inquiries are really only referrals or repeat customers using the internet instead of the white pages. Online marketing can be cost effective: http://ift.tt/21IW5HN Online inbound marketing, (where you post interesting, informative material that leads people to enquire) is 62% cheaper than traditional outbound marketing, (advertising in newspapers, Yellow Pages etc.) That’s an incredible cost saving for any business, but you must do it properly to reap the rewards. It’s important to note that we don’t advocate dropping your offline marketing completely - some offline marketing techniques can be very cost effective with a high rate of conversion. Just review your offline marketing and reduce or eliminate those high cost activities that don’t bring you a return, focusing instead on http://ift.tt/1XVq9ep coordinated with your online activities. Beware of Online SEO Predators http://ift.tt/21IW4DG Almost everybody who has a website has been approached by online predators. These are the SEO experts - people who used to make a fortune helping people cheat Google results. When Google implemented the technology to detect this cheating and exclude people using it from search engine results, tens of thousands of websites disappeared from search engine results overnight and the SEO industry found themselves largely unemployed. They have desperately tried to reinvent themselves and get new business by preying on uninformed business owners. Their approach is to send an email praising the website, but adding "it is not getting much traffic" and with their services of course, that could be greatly increased. Regardless of how clever their new methodology, any results you get from these marketing techniques will only be short term, until Google again finds a way to disqualify them. One thing you must understand about online marketing is that you cannot cheat your way to the top. There is no shortcut or magic bullet - online marketing is really about getting your story out there in an honest and open way. It is about engaging prospective customers and clients and leading them through a process to the sale. This can be done through well written informative content, videos, interaction on social media or webinars, or better still, a combination of all these elements.



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